Wednesday, February 03, 2010

The Girl Effect

The Nike Foundation, in conjunction with other organizations such as the United Nations Foundation and the Coalition for Adolescent girls, created The Girl Effect - a domino-like strategy that begins with young women and ends with a better world.

Although little research has been done about the impact of investments in girls on economic growth and the well-being of communities, the potential benefits are endless. When women and girls earn income, they reinvest 90 percent of it into their families, as opposed to only 30 or 40 percent reinvested by men. With more than 600 million girls living in developing nations, there's a lot of opportunity for growth. Tune into The Girl Effect and become part of the movement that just might save the world.

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